If man were fundamentally pessimistic, then why are so many of our daily decisions about doing good? More and more consumers are exhibiting value-driven behavior. For companies, this means that business-as-usual is no longer a profitable alternative, writes Victoria Bäck.
Since the pandemic made its debut at the beginning of the year, several have painted the picture of 2020 as a dystopia. But in this gloomy description, there is every reason to start formulating our utopias. The only question is whether we dare, writes Victoria Bäck.