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Victoria Bäck

Victoria Bäck

Victoria Bäck 3 min read

🔭 The values ​​that guide development going forward

If man were fundamentally pessimistic, then why are so many of our daily decisions about doing good? More and more consumers are exhibiting value-driven behavior. For companies, this means that business-as-usual is no longer a profitable alternative, writes Victoria Bäck.

Victoria Bäck 3 min read

🌱To cultivate utopias is to take existential responsibility

Since the pandemic made its debut at the beginning of the year, several have painted the picture of 2020 as a dystopia. But in this gloomy description, there is every reason to start formulating our utopias. The only question is whether we dare, writes Victoria Bäck.