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โœ๐Ÿผ Essays

Every week you get a thought-provoking essay on how you can understand and create the future.

Marco Borsari 7 min read

๐Ÿง  In just 20 years artificial intelligence could dramatically reshape our world

The imagination of Kai-Fu Lee, former president of Google China, takes us into a futuristic world made up of virtual teachers, augmented cities, increased longevity, immersive virtual worlds, as well as vital new issues to address.

Mathias Sundin 4 min read

๐ŸŒ… Obama should feel more hope

Citizens in free countries are richer, happier and healthier than citizens in unfree countries. Barack Obama should use his world-class rhetorical skills to boost confidence in democracy and create hope for its future. Because, as he used to say: There is nothing false about hope.

Mathias Sundin 4 min read

๐Ÿ”‹ Northvolt and the benefit of understanding the future

The story of Peter Carlsson and Northvolt teaches us two lessons: You need to understand the future to see all the possibilities, and you must be a fact-based optimist to grab them.

Mathias Sundin 5 min read

๐Ÿงฎ Facit and the peril of not understanding the future

In 1966 Pelรฉ walked the streets of tiny Swedish town ร…tvidaberg, as part of a global marketing campaign for the local multinational company Facit. But just six years later Facit was no more, swept away by a disruption in the market: electronic pocket calculators. How could they have missed this?

Mathias Sundin 5 min read

๐Ÿ–ฅ๏ธ Gordon Moore foresaw the future - and created it

With Moore's law you can predict what computers can do and help create the future.

Mathias Sundin 3 min read

๐Ÿ“ธ 6D explains what happens to a product that is digitized

A physical product that becomes digital end up so cheap and accessible in its final stages that it becomes democratized.

Magnus Aschan 3 min read

โ˜€๏ธ Are we about to cure cancer?

Less than a hundred years ago, cancer could not be treated. Many died without even understanding the seriousness of their diagnosis. A lot has happened since then. Are we even on the verge of curing cancer, asks Magnus Aschan.

Mathias Sundin 4 min read

๐ŸŒŠ A tsunami of climate solutions is on its way

At times it feels like very little progress is made to reduce climate change. Things have to be done faster. However, we will probably be surprised in 2035 how incredibly far we have come in reducing emissions. This is because a tsunami of climate solutions is on its way.

Mathias Sundin 3 min read

๐Ÿค” Watch out for the undercover pessimist - also known as the realist

"I am neither an optimist nor a pessimist, I am a realist." Does this sound familiar? Do not let yourself be fooled. So-called realists are pessimists in sheep's clothing.