🍿 Jeffrey Katzenberg: AI could reduce animation movie costs by 90%

🍿 Jeffrey Katzenberg: AI could reduce animation movie costs by 90%

The man behind Shrek, Madagascar, Kung Fu Panda, and How to Train Your Dragon foresees a tenfold acceleration in digital processes within Hollywood animation.

Mathias Sundin
Mathias Sundin

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  • Industry veteran Jeffrey Katzenberg highlights AI's significant impact on media and entertainment.
  • Katzenberg also foresees a tenfold acceleration in digital processes within the sector.

Artificial intelligence is poised to dramatically lower the cost of producing high-quality animated movies, a development highlighted by Jeffrey Katzenberg, a renowned figure in the entertainment industry.

He was chairman of Walt Disney Studios from 1984 to 1994. Following his departure from Disney, he co-founded DreamWorks Animation and served as its CEO. There he supervised the creation of several animated series including Shrek, Madagascar, Kung Fu Panda, and How to Train Your Dragon.

During a panel at the Bloomberg New Economy Forum, Katzenberg, shared insights on the future role of AI in animation and entertainment.

AI's transformative impact on animation

Katzenberg pointed out that, traditionally, creating a top-tier animated film required a team of around 500 artists and several years of work. However, he predicts a significant reduction in both manpower and time, suggesting that only 10% of the current resources might be needed in three years.

This shift signals a profound change in how animated films are produced, with AI playing a central role in streamlining processes and enhancing efficiency.

Accelerating digital transformation

The adoption of AI is not just reshaping animation but is also expected to speed up the digital transformation of the entire entertainment industry. Katzenberg foresees a tenfold acceleration in digital processes within the sector.

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