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As a part of Nestlé’s commitment to reduce plastic waste by moving away from single-use plastic packaging, the company has now announced a new pilot program to test recyclable and compostable paper packaging for their chocolate bars.
This program is exclusive to Australia and specifically Coles supermarkets. The country will provide customers with an eco-friendly and convenient wrapper when they buy their KitKat bars instead of their traditional plastic one. Each chocolate bar will include a QR-code so the company can get feedback on the product from the customers.
According to the Environmental Leader, Nestlé believes that “this initiative could save 1,900 tonnes of CO2 emissions annually if it expanded beyond Australia. Reducing reliance on single-use plastics also has other benefits such as reducing energy consumption related to production and transport processes as well as reducing pollution levels associated with burning plastic materials in landfills”.
Besides this undertaking, Nestlé has guaranteed to make all their packaging recyclable or reusable by 2025 across all of their brands (including KitKat). If this program is successful in Australia, the company will expand their program into other countries as well - in order to diminish the global dependence on single-use plastic for food packaging.