π°οΈ Coffee companies launch satellite program to map deforestation
Several major coffee companies and coffee traders have joined forces to map coffee farms and deforestation using satellite imagery and AI models. The initiative will protect millions of smallholder farmers from being wrongly excluded from the EU market due to inaccurate maps.
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- Several major coffee companies and coffee traders have joined forces to map coffee farms and deforestation using satellite imagery and AI models.
- The system starts in East Africa, covering Ethiopia, Tanzania, Kenya, Uganda, Burundi and Rwanda, with the goal of covering all coffee-growing regions worldwide in 2027.
- The initiative will protect millions of smallholder farmers from being wrongly excluded from the EU market due to inaccurate maps that classify their farms as natural forest.
Satellite imagery and AI to identify farmland
The Coffee Canopy Partnership uses satellite imagery from Airbus combined with AI models to map coffee farms and identify areas where forest has been lost nearby. The aim is to correctly identify the landscape and work with governments and local communities to restore forests and prevent future deforestation.
The partnership includes JDE Peet's, which is now part of Keurig Dr Pepper, as well as Tchibo and commodities traders Louis Dreyfus Company, Sucden, Neumann Kaffee Gruppe, Touton and Sucafina.
Protecting smallholders from misclassification
According to JDE Peet's, the EU Deforestation Regulation threatens to exclude millions of smallholder farmers from key markets, despite their sustainable farming practices. The reason is that existing maps incorrectly classify their agroforestry and shade-grown coffee farms as forest.
The regulation means that coffee grown on land classified as forest after December 2020 may not be sold on the EU market. The rules enter into force on December 30 for large corporations and on June 30, 2027, for micro and small enterprises.
The companies say the initiative will address the historical lack of precise mapping data, which has frequently resulted in coffee farms being misidentified as natural forest.
Open system for consultation
The system will be open for consultation by farmers, governments and the coffee industry. After launching in East Africa, the goal is to achieve global coverage of all coffee-growing regions during 2027.
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